Forms, questionnaires, surveys – almost every organisation produces these at one time or another, from the tax office to the PTA at your local school. Most of us groan at the thought of filling them out, so how do you design a form that:
- is easy for the user to fill out; and
- gets you the information you want?
Like most pieces of writing, you need to plan before you begin. Start by thinking about some of these questions:
- What is the most important information you need to get from the person filling in the form? Are you asking clearly for this information, or is the question or prompt ambiguous?
- What information do you really need, and what can you do without? For instance, do you really need a date of birth or is that a bit irrelevant? Do you really need multiple contact details or is one enough?
- Who is likely to be filling out your form, and will they understand any specialised terms you use?
- How long is each answer likely to be, and have you left enough room for it?
I recently had to fill out a form which had a question at the bottom of one page, and the answer space at the top of the following page. Needless to say, neither I nor the people around me remembered to answer that question. A simple matter of formatting meant that no information was gathered for that question!
We’ll have some follow-ups on this topic over the coming months, but in the meantime have you ever come across a form that was particularly easy to fill out? What made it work so well?
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